Instagram Shop Seller Calculators

Shoppable posts, Reels and stories inside Instagram.

Instagram Shop checkout charges a 5% selling fee per shipment ($0.40 min) when using on-platform checkout; redirecting to website is free.

Instagram Shop calculators

Profit

Calculate true net profit per Instagram Shop sale after every fee.

Fees

See exactly what Instagram Shop keeps from every sale.

Pricing

Set the right Instagram Shop retail price for any target margin.

Break-even

How many units you need to sell on Instagram Shop to cover fixed costs.

Instagram Shop fee structure

5% selling fee on Instagram Checkout (US). Free if linking out. Instagram Shop checkout charges a 5% selling fee per shipment ($0.40 min) when using on-platform checkout; redirecting to website is free.

Who sells well on Instagram Shop

Fashion, beauty, lifestyle brands with strong visual content.

How shoppers find products on Instagram Shop

Instagram feed, Reels, Stories, Explore.

Key Instagram Shop concepts

Instagram Checkout vs link-out
tagged products

Related marketplaces

TikTok Shop

Live and in-feed shopping inside TikTok.

Facebook Marketplace

Local + shipped resale and small-business marketplace.

Pinterest Shopping

Visual discovery + Product Pins + paid shopping ads.