TikTok Shop fee structure
8% commission standard (some categories 12%); promotional rates for new sellers. TikTok Shop charges 8% commission for most categories (some up to 12%) with a 1.8% commission for first 90 days for new sellers in many markets.
Who sells well on TikTok Shop
Trendy beauty, fashion, gadgets, food/supplements, virality-friendly.
How shoppers find products on TikTok Shop
TikTok algorithm, creator affiliate program, LIVE shopping.
Key TikTok Shop concepts
- affiliate plaza
- LIVE shopping
- shoppable videos