Shopify fee structure
Plan ($29+/mo) + 2.9% + 30¢ Shopify Payments; +0.5–2% if using external gateway. Shopify charges a monthly plan + payment processing. Using Shopify Payments waives the additional 0.5–2% third-party transaction fee.
Who sells well on Shopify
Brands wanting full control, DTC, subscriptions, multi-channel.
How shoppers find products on Shopify
Own marketing — SEO, ads, email, social. No built-in marketplace traffic.
Key Shopify concepts
- Shopify plans
- transaction fees
- Shopify Payments vs PayPal