Wayfair fee structure
Wholesale model — Wayfair sets retail price; suppliers receive agreed wholesale rate. Wayfair operates wholesale: you set wholesale price, Wayfair marks it up. The effective margin loss vs MSRP is typically 25–35%.
Who sells well on Wayfair
Furniture, home decor, lighting, outdoor goods.
How shoppers find products on Wayfair
Wayfair, Joss & Main, AllModern, Birch Lane internal traffic.
Key Wayfair concepts
- wholesale model
- CastleGate
- Wayfair Pro