Walmart Marketplace fee structure
6–15% category referral fee, no monthly fee, no listing fee. Walmart charges referral fees of 6–15% by category with no monthly subscription, but requires application approval.
Who sells well on Walmart Marketplace
Branded mid-tier consumer products, household, apparel.
How shoppers find products on Walmart Marketplace
Walmart.com search + WFS (Walmart Fulfillment Services).
Key Walmart Marketplace concepts
- WFS fulfillment
- Walmart Connect ads
- buy box
- 1P vs 3P