Coupang fee structure
4–15% category commission + Rocket Delivery fulfilment if applicable. Coupang commissions range 4–15% by category, with Rocket Delivery (Coupang-fulfilled) and Marketplace (seller-fulfilled) options.
Who sells well on Coupang
FMCG, beauty (K-beauty), fashion, electronics, household.
How shoppers find products on Coupang
Coupang app + Rocket WOW membership.
Key Coupang concepts
- Rocket Delivery
- WOW members
- Coupang Eats